The Man Purse Revisited
Honestly, I don’t know what all the fuss is about. So your man carries a purse? What’s a girl to do? It’s not such a big deal, is it? Ever since the airing of the Seinfeld episode where Jerry starts carrying a “European Carry-all”, the man bag has truly found its place in popular culture. That particular episode is, by far, my favorite.
The man purse that Jerry was carrying was actually quite nice. I mean, if you are going to carry a purse it ought to be a nice one. While the episode elicited a lot of laughter, it brought up some interesting points. For instance, why do men feel so uncomfortable calling a purse a purse? Handbag designers take note! One day in the not-so-distant future, the market for man purses is going to explode. That’s my prediction, for what it’s worth.
I think the biggest challenge for designers to overcome when approaching this untapped market, is the marketing angle. How do you sell a traditionally feminine handbag to a traditionally insecure male? If designers can manage to get the marketing mix just right, they could reap massive sales. Man bag? Murse? European Carry-all? Whatever!
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Posted June 27, 2008
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